42 is the Right Answer, Day 33

magic hat sYour creative writing prompt today is:

A magic hat.

Hear me out – I’m not asking for a children’s story here (although it could be, if you like).

No, I’m asking you to try copywriting, as if you are working for a kick-ass advertising agency who have just won the contract to market a hat that turns its wearer into a…writer.

This unisex, one-size-fits-all titfer needs to be promoted. Your job is to write a convincing advert that will send magic hat sales soaring.

You’ll need to think about how many words would fit into the ad – imagine you have a half page in one of the weekend magazines. Is your ad going to be more words than picture? Which words would persuade you to buy a hat like this? You’ll need to think like the seller and the buyer here.

This is just for fun (ah, if only there was really a magic hat!). It is another little writing exercise to help you perfect the art of wordsmithing. Once again, this is all about brevity – you’re not writing an essay here.

As a little aside, copywriting was the first full-time job I had as a 21-year-old straight out of college. I was teamed up with a graphic designer and we produced ads for school meal hot dogs and starter homes in Birmingham. It took me six months to realise this style of writing was not for me.


Back to Basics – if you need to catch up,  it started  here (but we’re way over half way through now).

I intend posting prompts here each day (until May Day) at 5pm – alive at five (Dublin